If you are running a website, you are likely wondering how to draw the most amount of traffic to your website, whether it is for sales purposes for your business, to raise awareness for a certain issue, or if you are a content creator looking for readers. The first step in making that magic happen is by understanding how many visitors you are actively drawing to your website on any given day.
With a visitor tracking software at your disposal, you can effectively keep track of every visitor that comes to your site, what they clicked on, and can identify marketing trends like “buying intentions”. It is a simple analytical tool that you can greatly benefit from. Here are a few other ways a visitor tracking software will bring more traffic to your website:
1. It will help you assess what your more popular content is
If you own a website that produces a lot of content, then you will need to start weeding through which content is more popular and eye-catching than others. The visitor tracking tool can help you identify which web posts are more successful than others. From there, you can make use of the article’s tags and SEO (search engine optimization) words for headlines that will divert traffic over to your website.
It could be based on trends that are popular for that month (which you will then have to reassess on a month-by-month basis) or it could be a topic that resonates with your audience. In any case, this software will push you in the right direction.
2. You can get a better understanding of what time of day your content is more popular
Not all hours of the day are made equal in the eyes of web traffic. Visitor tracking software will help you detect the peak times that traffic is visiting your website and help you make the most of that time. For example, if your traffic tends to be slower in the evenings, then it would not be feasible to publish content right before the evening when it would get limited exposure. Visitor tracking puts your finger on the pulse of the ebbs and flows of page views on an hourly basis.
3. You will learn what your demographics are
When keeping track of your popularity based on time of day, it can also help users find the demographics of their site. For example, if your traffic is down between the hours of 9AM and 5PM, you can tell that your audience is part of the working population, so perhaps you can cater your content that way. There are other different ways to track demographics.
4. It helps track the success of your campaigns
If you are launching a campaign to boost your company profile or to raise awareness towards a certain issue, it is important to get a sense of how well that campaign is performing. A visitor tracking system can help you track your campaign’s ability to draw traffic from launch to close.