Sunday, August 23, 2015

Columbia Crest Crowd Sourced Cabernet #sponsored


This is a sponsored post with Influence Central and Columbia Crest Crowdsourced Cabernet. I received compensation for this post, but all opinions are my own, and I would never back a product I do not believe in. Images via Columbia Crest Facebook Page, unless stated otherwise, used with permission

I remember being small and sneaking a sip of wine from my mom's glass and thinking "wow, how can adults like this stuff??" Today, I know just why adults like that stuff--wine is pretty great! I've had a blast learning about wine pairing and tasting over the years (since turning 21 of course).

This image courtesy of my own instagram

It seems like there's always something new and exciting in the wine world, and Columbia Crest is breaking the mold with its new crowd-sourced wine! What's crowd-sourced wine? It's a wine created based entirely on the public voting for how its made. Anyone (whether you're an expert sommelier or a casual drinker) can vote at CrowdsourcedCabernet.com on how the grapes were tendered, irrigated harvested and blended. Voters had access to weather stats, season-by-season data, past data and time-lapse camera shots down to the individual grape along with advice from Columbia Crest head winemaker Juan Muñoz-Oca. What results is a one-of-a-kind wine that Columbia Crest puts out for us all to enjoy!

Does this sound like fun? Want to join in, beyond just voting? Columbia Crest is looking for an Executive Crowdsourcing Officer to not only manage the crowdsourcing community, but also travel to the winery and work alongside  Juan Muñoz-Oca. They've asked us food bloggers to spread the word, since they know we know wine! The position is open to any wine lover, and as this is a crowdsourcing company, the public will be able to weigh in on the candidates.

The winner will be awarded the title of ECO, an all-expensed trip to Columbia Crest Winery during the 2015 harvest season in September, a $2,500 prize and more. Also, their journey will be filmed and put online so we all can follow along! Make sure you vote on CrowdsourcedCabernet.com, 8/10 through 8/24.

I, for one, am excited to get my hands on this unique wine, how about you?


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